
The suggested retail price of $19.95 makes me and all other direct market stores look like morons. This doesn't even take into consideration one of the biggest under-cutters,. The lowest price in Omaha has been Wal-Mart at $9.88 (advertised) and the highest at a local Kroger grocery store at $13.99. The only people they are marketing to are cartoon lovers, children and MY customers. It isn't starring Harrison Ford or Tom Cruise. There just isn't a wide enough audience for the Ultimate Avengers.

That said, I find it hard to believe that these mega-stores have chosen a DVD like Ultimate Avengers to pull the masses in with a loss leader (an item sold at cost or below). Wal-Mart and Target and other chains can choose to sell their DVDs for cost or even a little under. Ask someone at Wal-Mart who the Ultimate Avengers are and 'a Marvel comics super-team' will probably not be the answer.

You can also trade in an old DVD toward your purchase. Krypton Comics can make up for a few dollars difference in price by actually knowing what we sell.

I knew when I ordered the DVDs that my store would be undercut somewhat by the big chain stores. Chalk my complaint up to sour grapes or whatever, but I need to vent.
#Krypton comics omaha movie
I just had a quick rant about the new Ultimate Avengers The Movie arvel. Dean Phillips of Krypton Comics in Omaha, Nebraska had something to get off his chest regarding the new Ultimate Avengers DVD:
